Are You Resonating with Your Audience?
It doesn’t matter how good you are at what you do if nobody understands why they should work with you or why they should buy your product. This BYO Marketing Starter Kit will cover the basics using Lisa’s ARC Effect™ that emotionally attracts, resonates, and connects with your customers to build a profitable business.
And leave telekinesis to the supervillains.
Guaranteed to get results!
Inside the BYO Marketing Starter Kit
Let’s look inside the BYO Marketing Starter Kit and learn how it can help you.
Build-Your-Own Marketing Starter Kit is a step-by-step process that is easy to complete. Each page builds on the next to help you build a wide and simple brand foundation. This marketing starter kit is guaranteed to give you all the components to begin building an emotional brand.
Who Are You?
We highlight what you do well, what you love to do, and what you’ll specialize in.
Who Are You Selling To?
We outline the characteristics of your ideal client: Their career, goals, and priorities. These clues will give you the superpower like SuperGirl’s x-ray vision to pick your client out of a crowd.
Getting emotionally attached
Identifying your key triggers will pull in your customer like a real-life story that allows her to become the hero and your brand meets her needs.
Benefits of Your Products & Services
What benefits do you provide to your customer? Do you know how relevant or unique your brand solves problems or improves your customer’s life? The BYO Marketing Starter Kit will help you structure your benefits, even when your offering isn’t that unique.
Raising Risks & Objections
It’s one thing to shine the bat signal of benefits to the sky, but every superhero has a villain. The villain will trip you each time if you’re not prepared to know the risks that your customer has to overcome. Know your customer’s objections and assure her with guarantees will convert her into a fan for life.
Craft Statements You Can Use
At the end of the workbook, you’ll have clear, concise statements that you can use to attract and capture your target audience. With this information, you will be able to connect in an authentic and credible way.
Bonus: BYO Ideal Audience

This BYO Ideal Audience Workbook is the critical first step to building a strong company. This will help you learn how to pick your ideal customer out of a crowd using the Hour Glass Effect℠ —the same day. A solid strategy that outlines who to attract so that you can speak their language and grow your business. (Value $25)
What You Get
- Twelve (12) Lessons
- Worksheets for each lesson
- Explainer videos for each lesson (to make you feel like you’re in a real workshop)
- Bonus – BYO Ideal Audience Course
- Supportive Community to provide emotional and functional support
100% Satisfaction Guarantee
Our promise: Love the BYO Marketing Starter Kit or let us know.
We’ll always make it right.
This package is not a “get rich quick scheme.” It takes lots of time, effort, and dedication. We believe that we provide you a great toolbox to achieve your desired results, and our clients agree. If you don’t see real, lasting change after you go through the BYO Marketing Starter Kit, I’ll offer you a free one-on-one coaching session to get you back on track.”
What You’re Saying
Lisa helped me take a mess of inconsistent ideas and craft them into a strong brand that really resonates and speaks to my audience. I had spent a lot of time frustrated with the direction things were going and I wish that I had hired Lisa earlier.
Lisa and I collaborated on my brand to access more opportunities and emotionally connect with my customers. I’m thrilled with the result. If you are looking to build your brand messaging, I would recommend that you contact Lisa Stewart for your project.
Today I attended Lisa Stewart’s brand messaging workshop and it blew my socks off. I have attended so many brand/marketing/position your business types of workshops… This was the first (and only) time that I thought “Shit, I want to do this again!”. I’m very interested in seeing what else I can learn from Lisa!!
Your mission should you choose to accept it

Is to design and build a brand for your small business in one day or less so the next time you face your customers, you can clearly and confidently state how your business solves their problem in 5 seconds or less and have them eagerly buy your product.